REVERSE YOUR BRAND : A CHEESEBURGER'S TALE

Ever pondered what it would necessitate to transform a humble cheeseburger into a advertising sensation? Well, our pal Carl the Cheeseburger is about to illustrate just that. Carl's been feeling a little stale. He knows his tried-and-true recipe is mouthwatering, but he's craving something more. He wants to make a statement in a world of patties .